The old saying tells us we should never judge a book by its cover, yet when people are looking for something new to read, that is exactly what they are doing. How a book cover looks does matter, and don’t let anyone tell you otherwise. Likewise, a magazine may have some top notch material inside, but if the cover doesn’t grab your attention in the first place you’ll never know they existed.
Many people don’t understand what branding is, let alone see the importance of it. Nevertheless, you see branding every day whether you’re looking out for it or not, with the best making a connection with you even when they aren’t present.